Three decades of sales experience. One clear focus: business growth.
New Business Concierge is a South African business development consultancy created to help businesses identify opportunities, reach decision-makers, open new markets and build commercially valuable relationships.
At the centre of the business is 30 years of practical sales experience and a strong focus on new business development across South Africa, Africa and international markets.
Start a Conversation →Opening doors that lead somewhere.
New Business Concierge exists to create meaningful commercial opportunities and develop them professionally enough to have a realistic prospect of becoming sustainable business.
That requires more than lead generation. It requires understanding the business, finding the right market, reaching the right people and maintaining the relationship long enough for opportunity to develop.
Passionate. Positive. Proactive.
Founder & Business Development Consultant
I am passionate, positive and proactive, with 30 years of experience in sales and a strong focus on new business development across South Africa, Africa and international markets.
My career has been built around identifying opportunities, opening doors and developing the relationships that turn commercial potential into real business.
I understand that growth rarely comes from waiting for opportunities to arrive. It requires deliberate prospecting, persistence, strong relationships and the ability to engage the right people with the right proposition.
Through New Business Concierge, I bring that experience directly to businesses that want to grow but may not have the time, resources or specialist business development capacity to pursue every opportunity themselves.
Experience built across markets and relationships.
Three decades in sales provide perspective that cannot be replaced by scripts, databases or automated prospecting tools.
In order to move forward, focus on the solution and not the problem.
Experience changes how you see an opportunity.
Thirty years in sales teaches you that not every prospect is an opportunity and not every objection is a rejection.
It teaches you to listen carefully, identify what really matters to the customer and recognise when there is a commercially useful conversation to develop.
It also teaches you the importance of timing, persistence, credibility and professional follow-up.
New Business Concierge applies those lessons to every client engagement.
Growth requires deliberate action.
A business may have an excellent product or service and still struggle to grow if it is not consistently reaching the right customers.
New business development bridges that gap.
It involves identifying where opportunity exists, finding the right decision-makers, creating the introduction, demonstrating relevance and maintaining enough contact for the relationship to develop.
That is the work New Business Concierge is built to do.
Professional business development with a human approach.
Technology can support the process. It cannot replace the judgment, communication and trust required to build worthwhile commercial relationships.
Understand
Understand the client’s business, products, customers and commercial objectives before approaching the market.
Research
Identify markets, organisations and decision-makers where genuine commercial relevance exists.
Connect
Approach prospects professionally and create a credible reason for them to engage.
Build
Develop trust, maintain professional follow-up and build the commercial relationship.
Solve
Focus conversations on solving genuine business problems rather than simply presenting products.
Grow
Move commercially relevant opportunities toward meetings, new accounts, partnerships and sustainable revenue.
Problems identify what needs attention. Solutions create movement.
My philosophy of focusing on the solution rather than the problem is particularly relevant in business development.
Markets change. Prospects decline proposals. Competitors appear. Budgets tighten. Decision-makers change. Sales cycles take longer than expected.
Dwelling on those obstacles does not create growth.
The useful question is always: what can be done next?
That mindset keeps the focus on finding another route, improving the proposition, reaching another decision-maker, developing a different partnership or identifying a new market.
Business opportunity does not stop at the border.
New Business Concierge has a strong focus on developing commercial opportunities in South Africa while also recognising the growth potential available across African and international markets. The appropriate market depends on the client’s offering, capacity and commercial objectives.
Experienced capability without unnecessary overhead.
Many companies need stronger business development capability but do not necessarily require another permanent employee.
A full-time business development executive may involve salary, commission, vehicle costs, fuel, benefits, recruitment, training and management.
New Business Concierge provides another option.
Clients can access experienced business development support according to the actual requirement, whether that means ongoing market development, a focused project, sales representation, strategic partnerships or staff training.
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Your reputation matters every time we represent you.
When New Business Concierge represents a client, every call, meeting, introduction and follow-up reflects directly on that client’s business.
Professional Conduct
Represent clients professionally in every market interaction.
Honest Communication
Provide realistic feedback rather than create the appearance of progress where none exists.
Confidentiality
Respect the commercial information and relationships entrusted to NBC.
Consistent Reporting
Keep clients informed about activity, market response and opportunities.
Relationship Focus
Build meaningful commercial relationships rather than chase short-term transactions.
Commercial Focus
Concentrate effort on opportunities with genuine business potential.
Let us focus on the solution and move your business forward.
If your business has the capacity to deliver but needs stronger market access, new customers, strategic relationships or more focused business development, speak directly with Gershwin.
Book a Consultation → WhatsApp Gershwin